Arsenal Scores an Exclusive New Partner Sobha Realthy

Arsenal Scores an Exclusive New Partner

They come from different industries, but Arsenal FC and Sobha Realty have formed a promising partnership, built on their shared passion for perfection.

A Strategic Sponsorship Deal with Global Ambitions

When Sobha Realty announced its sponsorship of Arsenal FC, it was a powerful statement of intent.

As one of the top 20 football clubs in the world, Arsenal has secured a strong alliance with the luxury real estate developer from Dubai. While sports sponsorship is not new, this partnership is a strategic move for Sobha Realty to strengthen its global position.

Already a well-established name in the United Arab Emirates, where industry giants like Emaar and DAMAC dominate the market, Sobha Realty now aims for an even bigger stage—and what better way to achieve that than through a Premier League club with a worldwide fan base?

This four-year contract places Sobha Realty alongside another renowned regional brand, Emirates, on Arsenal’s iconic shirts.

But the partnership goes beyond jersey branding. A key aspect of the deal is the renaming of Arsenal’s training facility to the Sobha Realty Training Centre—marking the first sponsorship of its kind in Premier League history.

Why Arsenal? Sobha Realty’s Strategic Choice

During an exclusive event in London, featuring visits to its luxury Park Lane showroom, Arsenal’s training ground, and the Emirates Stadium, Campaign Middle East editor Justin Harper spoke with Ashish Parakh, Chief Marketing Officer of Sobha Realty.

Why Arsenal?
"Arsenal is a prestigious football club with an exemplary legacy and a massive global fan base, perfectly aligning with Sobha Realty’s status as an international luxury real estate brand," Parakh explained.

"Moreover, Sobha Realty’s rapid rise from humble beginnings mirrors Arsenal’s journey—from a small ammunition workers’ team to one of the world’s most respected football clubs."

Football and Real Estate: A Shared Vision of Excellence

According to Parakh, there are many similarities between Arsenal’s philosophy and Sobha Realty’s approach:

✅ Precision and attention to detail – crucial on the field and in real estate development
✅ Unwavering commitment to excellence – evident in Arsenal’s playing style and Sobha’s construction quality
✅ Long-term vision – Arsenal is building a top-tier squad, while Sobha is shaping innovative residential communities

With two consecutive second-place finishes in the Premier League, Arsenal has shown tremendous progress. The partnership with Sobha Realty will not only increase brand visibility but also unlock exclusive business opportunities.

“We aim to secure unique limited-edition products, large-scale marketing campaigns for high-profile matches, and exclusive brand activations,” Parakh added.

Beyond Visibility: A Partnership with Purpose

For Sobha Realty, this collaboration is about more than just marketing—it’s also about social responsibility and community impact.

🔹 A world-class training centre: The Sobha Realty Training Centre provides cutting-edge facilities to develop young talent and support the sport.
🔹 Educational investments: Sobha Realty has pledged AED 400 million to fund a new university in Dubai as part of the Mohammed Bin Rashid Global Initiatives (MBRGI).
🔹 Social impact: The Mothers’ Endowment Campaign, launched by Sheikh Mohammed bin Rashid Al Maktoum, aims to provide education to millions of children worldwide.

PNC Menon, Founder and Chairman of Sobha Realty, has emphasized the company’s commitment to supporting philanthropic and humanitarian initiatives both in the UAE and globally.

Even the Sobha Realty Training Centre has a community-focused mission, making sports more accessible to underprivileged groups and creating positive change through charitable projects.

Setting a New Standard in Real Estate and Sports

Through this partnership, Sobha Realty is not only positioning itself as a leader in luxury real estate but also as a socially responsible company committed to sports, education, and community development.

A true win-win for both Arsenal and Sobha Realty—and an exciting future for these two iconic names. 🚀⚽🏗️

🔍 Want to learn more about this collaboration? Read on to discover how Arsenal and Sobha Realty are taking their game to the global stage! ✅